T-Rex Pop-Up
We were hired to to create and design the reveal of Victoria, the largest Tyrannosaurus rex fossils uncovered to date, at a luxury hotel in Miami beach during Art-Basel.
This project required a broad spectrum of design, including concept development, graphic design, site selection and product design & collaborations.
CONCEPT
Design a pop-up store in collaboration with the release of Victoria, one of the most complete Tyrannosaurus rex fossils uncovered to date.
SITE SELECTION
Find a location for the T-Rex sculpture and Pop-Up retail store on the hotel property. Guest access, security and weather had to be taken into consideration.
POP-UP DOME
Temporary domes are an easy and modern alternative to a traditional tent. They provide light, shelter and security with many upgrades such as locked doors and air conditioning.
CUSTOM PRODUCT
A curated selection of products for the store with a dinosaur-twist and collaborations with hot designers featuring the Victoria dinosaur logo designed by Dillingham.